According to the World Tourism Organization (UNWTO), tourism is one of the fastest growing economic sectors in the world, being a fundamental element for economic progress, since it is configured as one of the main sources of income for several developing countries.
The pandemic crisis that the world is facing brought serious impacts for the sector: 100 to 120 million jobs at risk, 910 US$ billion to 1.2 US$ trillion loss in export revenues from tourism, 850 million to 1.1 billion fewer international tourism arrivals (UNWTO). The numbers are alarming, but they are no reason to give up. The recovery of Tourism plays a key role in the recovery of the global economy.
In order to promote the resilience of tourism and mitigate the impacts in the sector, the World Tourism Organization developed important initiatives as #TravelTomorrow a campaign that had a worldwide impact, and the creation of the Global Tourism Crisis Committee, which proposes guidelines for reopening tourism safely.
One thing is certain: the recovery of tourism takes time and is essential a strategic plan to support the tourism industry to reaching economic, social, and sustainable milestones.
What is being done to recover tourism? How to transmit a safety message to travelers? How can video be used as a strategy to promote tourist destinations? To answer these and other questions, Hugo Marcos, CIFFT General Secretariat, spoke with Marcelo Risi, Director of Communications of the World Tourism Organization (UNWTO).