Córdoba, one of the most enchanting and important cities of Spain. Is a destination with a glorious past, that perfectly brings together the Christian, Muslim, and Jewish heritage. This mix of cultures that remains latent in its history, architecture, art, traditions, and gastronomy, delights the thousands of travelers who visit the city every year.
It is undeniable that Cordoba has a magical atmosphere. The Mosque-Cathedral, a masterpiece of Islamic architecture declared a UNESCO World Heritage Site, is just one of the attractions of the city.
The promotional video “Magic Cordoba” produced by Readmore Films for the Patronato Provincial De Turismo De Córdoba shows how astonishing is Cordoba. The Main character portrays a tourist who makes a real immersion in the unique experiences that the city can provide, involving the five senses - hearing, sight, smell, taste, and touch.
As can be seen in the video, anyone who has ever visited the magnificent Mosque-Cathedral got lost in the labyrinth of narrow streets in the Juderia district, visited the Alcázar, walked along the Roman Bridge, who has already seen the colors and beauty of the patios and the countless attractions of Cordoba, certainly holds remarkable memories.
With emotional music, extremely well-filmed images, and an impeccable script, the film aims to inspire and motivate the viewer to travel to Córdoba, a place where they will collect experiences that will always be in their heart and soul.
In the Grand Prix CIFFT Circuit 2020, a competition that brings together the World’s Best Tourism Film Festivals, the video “Magic Cordoba” achieved important awards at The Golden City Gate ITB (Berlim), Terres Travel Festival (Spain), Istanbul Tourism Film Festival (Turkey), US International Film & Video Festival (USA) and Zagreb TourFilm Festival (Croatia)
Watch now “Magic Cordoba”
The creative process behind "Magic Cordoba"
Interview with David C. Cooper, Executive Producer of Readmore Films
- What is the purpose of the video?
To promote Córdoba province (Andalusia), a province under the great influence of Córdoba city as the capital which receives the greatest number of visitors, disregarding the attractions in the province.
- What were the goals for Magic Cordoba? In your opinion, did you reach them??
The first goal was to make a very emotional film in different lengths; one of them getting national/international recognition through participation in Festivals; another, to reach the general public through social media and the press/TV. The results have been satisfactory.
- What were the main challenges during the film production?
Filming in a very large area in the short time allocated due to production costs.
- Video is a powerful tool to promote tourism destinations. Technically speaking, what is a good tourism video?
A film that provokes emotions through music and exceptionally well-filmed images put together in a narrative manner. Always music first; that´s why it's called an audio-visual.
- What do you think there is the video's role in this current situation?
The use of audiovisuals is nowadays about 80-90 percent of what people use on social media. People don´t read; they watch moving pictures, especially those that tell stories in an attractive manner.