Video is present in our daily life from the big screens to the smallest. According to YouTube, the pioneer video platform and the world’s second-largest search engine, every day, people watch over a billion hours of video and generate billions of views (YouTube).
Video leads the content marketing industry, taking a central role in the efforts of most brands and companies. In 2021, 86% of companies had used video as a marketing tool, and more than 99% of people who use video for marketing say they’ll continue using video in 2022 (Wyzowl, 2021).
The Tourism Industry is no different. Video marketing is used to promote tourism destinations, products, and services and awaken the desire to travel. The reason could be pretty simple. Due to its persuasive power, viewers tend to feel more excited about embarking on a new tourism experience through videos than with only a text or static image.
Find out five advantages of video for the Tourism Industry:
- It’s trustworthy and appealing
Video is not just entertainment. It acts as a source of information and even helps consumers make purchasing decisions. According to Think with Google, online videos are viewed throughout the travel journey: 66% of people watch travel videos when thinking about taking a trip, while 65% when choosing a destination. Video is much more reliable than a simple image, synthesizing content that explains, thrills, and informs in a few seconds or minutes, being more appealing to the audience.
- It’s edgy and innovative
In the digital era, users are daily inundated with an immensity of content in different formats. It takes a certain boldness to truly conquer the audience’s attention. Therefore, it’s essential to be revolutionary. Travel Video Marketing bets on innovative content with strong storytelling to create desire and emerge in the competitive tourism sector.
- Captivates the audience and arouses emotions
Against emotion, there are no arguments. Video can transmit complex messages with heavy emotional burdens. If a person feels like traveling after watching a tourism video, it has achieved its goal of creating a meaningful connection with the public and probably influencing their decision. Therefore, Travel Video Marketing is extremely persuasive.
- Increases brand awareness and engagement
Travel Video Marketing is an excellent opportunity of reaching the audience with engaging content. Video is a more eye-catching way tourism brands can arouse interest in a particular tourism experience and increase conversation and brand notoriety. In fact, 93% of marketers say video has helped them increase brand awareness (Wyzowl, 2022).
- Wins international awards
Over the years, it has been possible to observe a great leap in the Travel Video Marketing industry. Tourism organizations are betting on promotional videos of outstanding quality, reaching the highest advertising standards. The best productions are awarded at the CIFFT Circuit, an exclusive competition promoted by the International Committee of Tourism Film Festivals. These awards give prestige, credibility, and notoriety.
If your organization is already betting on video as a tourism promotion tool, you are definitely on the right track. As seen before, video conveys, like no other format, what people can find in a tourism experience. And it does so in a creative and brilliant way.