2021
Feel The Call
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TOURISM DESTINATIONS REGIONS Promotional Film
Synopsis
“Where to travel when the world demands social distancing?
Everyone is craving for some peace and quiet wishing to get away of the pandemic madness we are living. Embark on an emotional trip across landscapes as far as the eye can reach, feel the thrill of top experiences and taste freedom at every sip. Vastness, cleanliness, serenity and peace is what Porto & the North of Portugal has to offer.
Do you feel the call?”
| Country | Portugal |
Client |
Associação de Turismo do Porto & Turismo do Porto e Norte de Portugal |
| Production Company |
Caetsu Two |
| Agency | Caetsu Two |
Goals of the film
“• To enhance Porto & North as a tourist destination in the minds of the Portuguese.
• To make Porto & North known as a tourist destination for foreigners.
• To position Porto & North as a tourist destination of nature, in order to follow the demand trends created by the covid-19 pandemic.
• To showcase the main assets of the region, namely gastronomy and wine, natural and cultural
heritage and hospitality of the locals.
• To make tourists opt for Porto & North as a vacation destination, during and after the pandemic.
• To reduce the impact of the pandemic on the region’s tourism sector and accelerate post-pandemic recovery.
• Reduce the impact of the pandemic on the region’s tourism sector and accelerate post-pandemic recovery.”
Target Group
The film is aimed at all those who seek an alternative to their traditional travel destinations where they feel safe and secure from the Covid-19 pandemic, in the markets of Portugal, Spain, United Kingdom, France, Benelux and Germany.
