2022
Eco Lodges Japan in Yukiguni
WATCH THE VIDEO
TOURISM SERVICES Promotional Film
Synopsis
This video conveys the philosophy of the ecolodge, which is committed to environmental conservation and local sustainability, with the vision of “Ensuring there is a Snow Country 100 years from now”.
| Country | Japan |
Client |
Snow Country Tourism Zone |
| Production Company |
N37 inc. |
| Agency | N/A |
Goals of the film
The aim of the video is not to convey luxury rooms or unique experiences, but to convey the thought that accommodation can contribute to the regeneration of the local culture and environment. We have been working with the mission of ‘Ensuring there is a Snow Country 100 years from now’ for over a decade. Now that interest in sustainable tourism is growing, we believe it is important to convey a timeless thought rather than a passing trend, and we have decided to do so with the concept of an eco-lodge in a snow country.
Target Group
The target is the Western market consisting of travellers who like to widen their culture view and experiences through travel, and who place importance on this. They are travellers who are keen on cultural experiences to broaden their knowledge and understanding, but who are not content just to view something in a museum or take part in a mass tourism tour, but prefer a more intimate experience where they can immerse themselves and interact in a true cultural experience.
