2022
The Gastronomic Revolution lives on in Barcelona
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TOURISM PRODUCTS Promotional Film
Synopsis
At the beginning of the year 2000, Barcelona and Catalonia were the epicenter of a Catalan cuisine explosion in the world. It was the beginning of a unique and distinctive gastronomic movement by a few visionary chefs, such as Ferran Adrià, Joan Roca and Carme Ruscalleda. These chefs catapulted our cuisine as one of the best in the world.Two decades later, as a result of that revolution, Barcelona’s haute cuisine is a great influencer around the world with chefs such as Albert Raurich and others
| Country | Spain |
Client |
Turisme de Barcelona |
| Production Company |
Abacus |
| Agency |
Goals of the film
“The gastronomic revolution lives on in Barcelona” campaign’s objective is the relaunching of Barcelona as a reference destination in gastronomic excellence, while boosting the visitor’s economy and restaurant industry. It aims to highlight the values that define haute cuisine, such as innovation, talent, and creativity. Along with Gaudí, Miró, the Mediterranean and the city’s unique lifestyle, the quality of Barcelona’s gastronomy is one of her main tourist attractions.
Target Group
Gastronomic visitor.
