Abu Dhabi – Your Extraordinary Story – Campaign
This Series was created to highlight: Different extraordinary stories can be experienced in AbuDhabi with taste of exceptional culture, thrilling experiences and memorable celebrations. Diverse cultural experiences where history and heritage come together with innovation and originality to create place beyond time. Diverse and jampacked events calender with unbelievable sights, unique experiences and a captivating culture. Show off Abu Dhabi as a five star meeting and convention destination, where East meets West and business meets pleasure. Launch new cruise terminal and raise awareness and discover mysterious lands and inspirational moments.
| Goals of the film | Target Group |
|---|---|
Increase overall awareness and Interest across 5 key markets; UK, Germany, USA, India and China by 25%; Increase awareness amongst 18-34 years olds across all markets to 10%; Increase search terms for Abu Dhabi tourism and related terms by 50% across both desktop and mobile. Engagement with #InAbuDhabi; Increase passenger numbers to Abu Dhabi across all 5 key markets and GCC by at least 10% each. |
“Bleisure {extending a business trip} | Family Fun {entertainment for all ages} | Fly&Flop {relaxation-seekers} | Sightseekers and Culture Vultures {curious travelers looking to explore and discover} | Luxury Lovers {looking for luxury and comfort} | Active Adventurers {active holidays}” |
Country
United Arab Emirates
Production type
Campaign
Client
Department of Culture and Tourism – Abu Dhabi
Production company
Boomtown Productions
Agency
M&C Saatchi Abu Dhabi
