Rota Vicentina changed the Alentejo and Vicentina Coast. in 5 years, the region began to welcome tourists outside the summer, which was traditionally the peak season in the region. In 2017, rota vicentina had 27 thousand walkers in its trails. The project is a success, but also brings a few challenges. How to protect the environment but also promote tourism in the region? How to respect the local identity and keep the region intact and unspoiled? How to escape the mass tourism consequences?