The recovery of tourism – Interview with Marcelo Risi, Director of Communications of the World Tourism Organization (UNWTO)
According to the World Tourism Organization (UNWTO), tourism is one of the fastest growing economic sectors in the world, being a fundamental element for economic progress, since it is configured...
Celebrating the World Tourism Day 2020.
What is a tourism promotional video made of?
Since 1980, the World Tourism Day has been celebrated on 27 September. Today it makes even more sense to evoke the reasons that led to the creation of this day:...
How to produce “Extraordinary Stories” using video by Rory McLoughlin from Boomtown Productions
Who is Rory McLoughlin? One thing Rory McLoughlin likes more than telling stories is hearing stories from others. He loves to learn about people. How they came through hardships, what...
How to create “Extraordinary Stories” for video campaigns by Ryan Reed, CCO of M&C Saatchi UAE
Who is Ryan Reed? Avid traveler, amateur adventurer and full-time storyteller at M&C Saatchi UAE.Ryan Reed joined Ogilvy South Africa as an Art Director and a few short years later,...
How to reveal “Extraordinary Stories” using video by Ali Al Shaiba from DCT Abu Dhabi
Who is Ali Al Shaiba? Executive Director of Tourism and Marketing at the Department of Culture and Tourism. I have been with DCT Abu Dhabi for about two years now,...
The festivals of tourist communication. From meeting points to lighthouses
Due to being in the intersection of two industries – tourism and communication – concomitant in some places but independent after all, the tourist communication festivals must constantly track the...
What is the best way to produce a video about Riga? … From the Production Company point of view.
One of the best ways to promote and discover a city is through a guide. “Insider’s Guide to Riga”, is a series of short videos that aims to promote the...
What is the best way to advertise Riga? … from the Advertising Agency point of view!
Who is Vairis Strazds? I’m the creative director of NORD DDB Riga (that’s our new name after joining the NORD advertising agencies network). Our common goal is breaking brands into...
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