2024
A Love Letter From Jacksonville
WATCH THE VIDEO
TOURISM DESTINATIONS CITIES Promotional film
Synopsis
From the Downtown skyline to the perfect sandy beaches, hear our love letter from Jacksonville. It’s easy to sum up Jax as a fun place to visit: great restaurants, 22 miles of sandy beaches, our hometown football team, the sunshine, and the thriving small businesses and burgeoning music scene. But when it comes to Jacksonville, the first thing we need to talk about are its people. The vibrant, diverse community, the hospitality, and how cosmically lucky we are to experience this city together.
| Country | United States of America |
Client |
Visit Jacksonville |
| Production Company |
Carl Rosen |
| Agency | N/A |
Goals of the film
This video was produced by Visit Jacksonville as a multi-use video to describe our love for the city we advertise. We wanted a beautiful video to show off all aspects of the city of Jacksonville, and to focus on what makes the city so special: the people. This video has become an anchor for our brand, and a meaningful advertisement for Jacksonville alongside our traditional advertising. It’s to share what makes Jacksonville unique to people who both know that, or want to come experience it.
Target Group
The target audience is potential and returning visitors, current residents of Jacksonville to help feel proud about their hometown, and to play before meetings and events that Visit Jacksonville is hosting as a way to show our brand and messaging, and to get people excited about what Visit Jacksonville offers.
