Abu Dhabi – Your Extraordinary Story

““Your Extraordinary Story” was developed in line with Abu Dhabi’s cultural heritage but to also allow for the breadth of experiences and adventures that can be had leaving visitors with their own extraordinary stories to take home and share.
To view the film, please follow the link: https://we.tl/xqEXAsWxzB”

Goals of the film Target Group

Increase overall awareness and Interest across 5 key markets; UK, Germany, USA, India and China by 25%; Increase awareness amongst 18-34 years olds across all markets to 10%; Increase search terms for Abu Dhabi tourism and related terms by 50% across both desktop and mobile. Engagement with #InAbuDhabi; Increase passenger numbers to Abu Dhabi across all 5 key markets and GCC by at least 10% each

Bleisure {extending a business trip} | Family Fun {entertainment for all ages} | Fly&Flop {relaxation-seekers} | Sightseekers and Culture Vultures {curious travelers looking to explore and discover} | Luxury Lovers {looking for luxury and comfort} | Active Adventurers {active holidays}



  • Country

    United Arab Emirates

  • Production type


  • Client

    Department of Culture and Tourism – Abu Dhabi

  • Production company

    Boomtown Productions

  • Agency

    M&C Saatchi Abu Dhabi


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