2024
AEON – French Alps are forever
WATCH THE VIDEO
TOURISM DESTINATIONS REGIONS Promotional film
Synopsis
This film was shot over one year to capture genuine images of the four seasons experienced by the domain. All characters are real locals, residents of the territory, maintaining maximum authenticity. Archive footage was reproduced, with extensive styling efforts to recreate equipment from 100 years ago.
| Country | France |
Client |
AEON-SATA GROUP |
| Production Company |
BLUE MAX MEDIA |
| Agency | CAMDEN |
Goals of the film
The purpose of the film is to celebrate the legacy left by the mountain pioneers who built the very first ski lift at Alpe d’Huez. We selected a text by Pierre Dalloz, a mountaineer, photographer, writer, and friend of St. Exupéry, for the voiceover, bringing strong emotion and a solemn tone. Through the visuals, the three resorts that make up the domain unite to continue offering the best mountain experience.
Target Group
The purpose of the film is to celebrate the legacy left by the mountain pioneers who built the very first ski lift at Alpe d’Huez. We selected a text by Pierre Dalloz, a mountaineer, photographer, writer, and friend of St. Exupéry, for the voiceover, bringing strong emotion and a solemn tone. Through the visuals, the three resorts that make up the domain unite to continue offering the best mountain experience.
