2023
Alpbachtal – Frühlingserwachen
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TOURISM DESTINATIONS REGIONS Promotional film
Synopsis
The film shows an old man from the Alpbachtal valley. He is walking through the forest to finally reach the top of a mountain right before sunrise. On top of the mountain he starts to “juchiz” (austrian whoop of joy) to tell the valley that spring has arrived. In the next scenes you can see a cheesemaker, a farmer and an innkeeper. All of them hear the juchizer and start to juchiz as well. In the last scene you can see a german family that hears the juchizers in their flat.
Country | Austria |
Client |
Tourismusverband Alpbachtal & Tiroler Seenland |
Production Company |
ueberall. GmbH |
Agency | ueberall. GmbH |
Goals of the film
The briefing contained the task to reach out to german visitors and to show the natural beauty of Alpbachtal as well as its inhabitants.
Target Group
The picturesque region of Alpbachtal, located in Tyrol, Austria, boasts stunning natural beauty, charming villages, and their special residents. While Alpbachtal attracts mostly guests from Germany, it primarily caters to a specific target group: nature enthusiasts and outdoor adventurers. This diverse group of individuals seeks solace in the region’s tranquil landscapes, yearning to immerse themselves in the awe-inspiring wonders of nature.