2024
Aragón Land
WATCH THE VIDEO
TOURISM PRODUCTS Promotional film
Synopsis
‘Aragón Land of Everyone’ is a video created for the Government of Aragón to invite people to celebrate April 23, the Day of Aragón, a date that commemorates
the values and identity of this Spanish region. The video showcases lush landscapes while a couple of jota dancers add a touch of folkloreto the presentation.
These young dancers wear traditional costumes and adapt the dance to a con- temporary style. With immersive images of nature, friendly faces, and festive
moments, the project captures the essence of Aragón: a welcoming place full of magic, love, and passion. The voice-over by actor Joaquín Murillo, with his
Gravitas and theatrical experience, creates a deep emotional con-
nection with the audience, highlighting the nobility and perseverance of its people.
| Country | Spain |
Client |
Gobierno de Aragón |
| Production Company |
SinPalabras Creativos |
| Agency | SinPalabras Creativos |
Goals of the film
The main objective of the video is to promote Aragonese pride and identity, highlighting the cultural and natural richness of the region. By showcasing the vitality of its people and the depth of its lands-capes, the video strengthens the sense of community. Additionally, it aims to increase the visibility of Aragón as a diverse tourist destination, inspiring viewers to visit and explore the region. The video evokes nostalgia and empathy, especially on a significant date like April 23.
Target Group
“The target audience includes all Aragonese people, from those born in the region to those who
have chosen it as their home. It is especially aimed at people who value their heritage, nature, and
culture, as well as young and adult individuals who want to connect with their roots. Additionally, it
seeks to attract tourists and potential visitors interested in discovering the authenticity and beauty
of this land. With a broad focus, the video aims to resonate with a diverse audience, fostering pride
and a sense of belonging.”
