Attica. Greece in a Snapshot
The new campaign for 2020, includes 3 main videos – titled: “Intergenerational”, “Kukuvagia (The Owl)” and “Glaros (The Seagull)” focus on promoting Attica’s culture, gastronomy, beaches, museums, monuments and Argosaronic islands, including Kythera and Antikythera and 8 thematic videos that each focus on Attica’s offered tourism forms, including “Religious tourism”, “Family tourism”, “MICE tourism”, “Luxury and Shopping”, “Arts and Culture”, “Outdoor Activities” and “Yachting and Cruising”.
Goals of the film | Target Group |
---|---|
“The Region of Attica is aiming to redesign the ideal ‘Attica experience’ it offers to foreign visitors by promoting its multi-dimensional tourism profile and following an ambitious strategy to further attract more and improve their stay. |
“The film target group is high-income tourists who travel throughout the year. |
Country
Greece
Production type
Series
Client
Region of Attica
Production company
Indigo View Productions - Steficon
Agency
N/A