The idea of the film/video is to create and promote a positive image of the beautiful historical city located at the foot of picturesque Beskidy Mountains. It shows that Bielsko-Biała is a perfect tourist destination for those who love urban tourism (shorter, one-day or multi-day visits that may include city sightseeing and/or recreation in nature within reach). The film intertwines both city and mountain landscapes filled with characters of all ages: children, teenagers, adults, families and friends. The film also shows Bielsko-Biała from a bird’s eye view – film shots/frames show the historic city location in the mountains, as well as the beauty of architecture and faces of happy smiling people (close-ups).
|Urząd Miejski w Bielsku-Białej (Bielsko-Biała City Hall)|
|Urząd Miejski w Bielsku-Białej|
Goals of the film
The film is to show Bielsko-Biała as an attractive travel destination, a place of rich culture, tradition, taking care of its historical and cultural heritage and at the same time as a modern, open, dynamic and rich one; a place that evokes positive emotions.
The film is generaly to attract people to the city and let them both work and live their slow lifes – it is to show that the City of Bielsko-Biała is simply for everybody: inhabitants, tourists and those who look for a new places to move in and live their lifes in the quiter, however, still very comfortable conditions. „Here you want to relax. Here you want to dream. Here you want to have fun. Here you want to live!”.
The film is dedicated to young tourists (age of 20-40), families with children, but also older couples without children; to tourists that are open-minded, choosing non-standard destinations. On the one hand – to persons looking for a nice place to to settle, allowing them to slow down the pace of life, but on the other – to those looking for an attractive space, where thay can meet professional and personal needs; offering outdoor activities, possibility of enjoing cultural and tourist attractions, etc.)