2022
Bragança. Naturally!
WATCH THE VIDEO
TOURISM DESTINATIONS CITIES Promotional Film
Synopsis
André is a brigantino who conquered the world!
He left, for a few days, his life as an international model, to return to his birthplace, relive childhood memories and experience Bragança as he never did before.
Now it’s your turn to get to know Bragança; breathe the fresh air, live the traditions and taste the flavors. Bragança, Naturally!
There are places where memories last forever, memories that we want to relive, emotions that we want to feel again. Return to the past to be a child again, experiencing unique things, sharing experiences that visitors to Bragança can also feel.
We are promoting Bragança as a place to create unforgettable memories. Naturally!
| Country | Portugal |
Client |
Município de Bragança |
| Production Company |
ohmy.media - Video Marketing Agency |
| Agency | N/A |
Goals of the film
The main purpose of the video is to promote Bragança as a territory where it is possible to have authentic and unique experiences, returning to childhood memories.
It should be noted that this video was released in June 2020, after the first lockdown due to COVID-19 in Portugal, at a time when people were eager to go out and move freely, to spaces with nature and that conveyed health security.
It should also be remembered that, in 2020, air travel was very restricted and the demand was oriented towards domestic tourism.
Target Group
Portuguese families. In 2020, international tourism was heavily conditioned, due to restrictions on air traffic, being expected a notable growth in domestic tourism (which later was confirmed).
