Brand-Bulgaria_1
2022

Bulgaria – Find Your Story

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TOURISM DESTINATIONS COUNTRIES Promotional Film
Synopsis

Find Your Story is a concept based on the idea of following the personal experience of those who travel. The video is a glimpse of “how beautiful life can be” moments – discovering a new place and culture, finding a friend, sharing a picture of a sunset or sending a virtual kiss, or simply having a delicious dinner. We are inspired of all the simple things that are important for travelers – meeting someone on the road, creating memories, sharing your experience, and of course, find yourself and Your Story.

Country Bulgaria
Client
Ministry of Tourism of the Republic of Bulgaria
Production
Company
Screen Brothers/ Havas Group
Agency N/A
Goals of the film

Tourism is a means of global communication between nations and travelers of all countries, introducing them to the various cultures and societies abroad, as well their history, ancient, historical sites, and languages. This image commercial of Bulgaria as a tourist destination aims to present the country as a great place for anyone to visit at any time of the year, raising the level of awareness for Bulgaria as a country of rich opportunities for summer and winter holidays, of ancient culture, rich in historical monuments, mineral resources and beautiful nature. Combining storytelling with all the marketing objectives, this image video is successful in highlighting the moments travelers are sharing during their trip to Bulgaria. Our country is shown in a more ‘emotional’ light, shifting focus from budget and convenient destination to a place of experience and beautiful moments.

Target Group

Brand Bulgaria is catching on the generation of travelers that is seeking an experience — not just a vacation. Marketing efforts are directed primarily at potential visitors – authentic experiencers, culture explorers, pleasure travelers, families and people 65+ that are real nature lovers. Bulgaria should be well known and preferred by Bulgarian and foreign tourists attractive and modern year-round tourist destination, with a specific look and distinctive national identity of the environment with preserved cultural traditions and preserved a unique combination of natural resources presented in 4 seasons.

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