Cascais Remote Workers
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TOURISM DESTINATIONS CITIES Promotional Film
We present a side-by-side movie that follows our character’s routine in two locations distinct. The screen is split in half. On one side it is in London, on the other, in Cascais. Cascais has all the conditions for remote work: High-speed computer network; cowork spaces;“cherries on top of the cake”: Soft weather; Long Sun hours; Beach and water sports; Mountain range; Rich History; Varied Culture; affordable accommodation; Rich Gastronomy.
|Cascais Tourism Board|
|Agency||Mosca Azul Publicidade, Lda.|
Goals of the film
With the emergence of the pandemic and the consequent changes in daily life, we were given the opportunity to see from another perspective what is really important or not. We want to raise the question: Why am I, who am working from home in a country where I have to put up with the harsh winter I can’t be comfortable in Cascais where the weather is more favorable, where the leisure options are varied and where I have all the conditions for remote work?
Our target audience is essentially the digital nomad. This audience has become particularly relevant with the pandemic. For most of them, the pandemic provided the push that was needed to become nomads. These are people who have already come to the conclusion that the only physical interaction they have to have in their work is with their computer, and it can travel with them wherever they need to go.