Catalonia is appetising
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TOURISM PRODUCTS Promotional Films
Núria, Maria, Marc and Francesc are four gastronomy enthusiasts who worked together, a few years ago, in different emblematic restaurants in Catalonia. These restaurants were led for great chefs of our land such as Carme Ruscalleda and Ferran Adrià, so our main characters were first-person witnesses to the emergence of our gastronomy.
It turns out that twenty years ago, Catalan gastronomy broke down every imaginable boundary and became a world reference. Also, several chefs and sommeliers did it and our four protagonists are a great example of this.
After their stays in different restaurants around the country, they exported their knowledge all over the world, Cesc to Tokyo, Núria to Paris, and Marc to Chicago. Maria continued in Catalonia where she has become a renowned sommelier, as her passion has always been wine growing.
Now, twenty years later and scattered around the world, they receive a message from Marc who makes them an offer they cannot refuse: to return to the land where they were born in order to enjoy an enogastronomic route through the most flavorsome areas of Catalonia.
Throughout their journey, we will discover that in addition to cooking, they all have other passions that have inspired them when they lacked creativity. Núria with photography, Cesc with poetry, Maria with drawing, and Marc with social networks.
Thus, all of them, from their respective passions, capture moments of this journey that will take them back to the creative spirit with which they started, making the famous phrase “to know where you are going, you have to know where you are coming from”.
This journey will culminate with a scene that it is better not to reveal, we will only say that the journey is conceptually marked by a phrase of Ferran Adrià: “In the parentheses, innovation grows. Stop, think, plan. And then produce”.
And this journey – backward movement of our protagonists will be the most savory parenthesis of their lives.
|Catalan Tourist Board
|Sr Alce Films
|McCann Erickson Barcelona
Goals of the film
Catalonia is a world-renowned tourist destination, which attracts visitors from all over the world, who come to see it drawn by the territory’s numerous attractions.
Catalonia has everything: enticing landscapes, historical monuments, an endless culture which all kinds of people will love, snow sports, beaches… Catalonia lacks nothing. There is, however, a universal language that appeals to the most sybaritic, adventurous, or cultural public… and that one is the food and wine of our land. The enormous quality of Catalonia’s gastronomy and oenology is recognized all over the world, and this film aims to showcase this wealth by recounting the journey of these friends around the different tourist resorts of Catalonia, thus de-seasonalising, even more, the predominant tourism of the summer months which come looking for sun and beach.
Indiv 25-70 anys from Catalonia, Spain and USA.