We will explore Virginia’s extensive entertainment offering by sketching the people who make Virginia their home. We aim to broaden the campaign conversation initiated by the main idea (“Come find Your Virginia”) in a more empathetic way. The different voices represent the streams of consciousness of different people. Their thoughts complete and complement those of others, leading up to the
final message of the campaign. We worked to gift the images with an intimate atmosphere, showing places in their best light to ignite their poetic and evocative side.
Concept: Everybody has their own special Virginia. Come find yours! This is an exclusive invitation to UK travelers to craft their own personal Virginia experience.