Discover Winter Love on Holiday in Austria
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TOURISM DESTINATIONS REGIONS Promotional Film
Winter Love is more than ice and snow. Winter Love is one of the best ways to experience holidays in Austria. It‘s the feeling you get when whizzing down perfectly groomed slopes on skis or a snowboard and doing elegant laps on a frozen lake amidst nature. When strolling through wintery towns, enjoying delicious Kaiserschmarren in a hut, and listening to the children’s laughter over a snowball fight.
|Austrian National Tourist Office|
Goals of the film
The aim of the video is to picture the emotions that a winter day in Austria brings with it: joy, fun, adrenaline, delight, cosiness, pride, happiness, being with oneself, love of sports, passion… and to fill the audience with enthusiasm for Holidays in Austria.
Potential customers for Holidays in Austria
The Austrian National Tourist Office are targeting the “Individualistic Cosmopolitan” audience. This digitally confident, trendy, pleasure-seeking, open-minded, travel-loving, highly educated and high-income group, aged 30-55, are interested in the nicer things in life and are looking for new experiences beyond mass consumption.