2024
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TOURISM SERVICES Promotional film
Synopsis
The idea: once you’ve stayed in a youth hostel, you really don’t want to leave. That’s how convincing the offer is and that’s how comfortable guests feel in the premises of the well-known hostels. The film shows several target groups – from young singles to families – who now have to end their vacation and leave the youth hostel. Their time is up. Highly emotional and humorously exaggerated, we see the individual characters in various scenes that convey pure drama.
| Country | Switzerland |
Client |
Swiss Youth Hostels |
| Production Company |
STUIQ AG |
| Agency | STUIQ AG |
Goals of the film
This cinema spot for Hostelling International (Switzerland) is grand opera with big emotions. After all, vacations or overnight stays in a youth hostel are experiences and memories that you will never forget. What was required was original storytelling that would appeal to viewers on an emotional level and present the youth hostels as a location that they would never want to leave. With humor, too.
Target Group
The film should appeal to all target groups across the board and, above all, surprise them. The offer is particularly attractive for young people – not only because of the price, but above all because of the unique community building. However, Hostelling International’s target group is not only aimed at Generation Z, but also at older guests up to the age of 70. The average age is around 40. The focus is also on families.
