2024
Extreme Ljubljana
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TOURISM PRODUCTS Promotional film
Synopsis
The video highlights the fact that Ljubljana is a vibrant city with unique ideas. Lovers of sports activities are invited to an unforgettable vacation in Ljubljana. It showcases an extreme dose of adrenaline in the city’s offer all year-round. Visitors cheer at sports championships and feel the craze of the unique experiences, such as “Triglav the Rock” climbing spectacle, “Odbito na Ljubljanici” trampoline over Ljubljanica River jumping event, or “Volleyball on water”, all hosted by Ljubljana.
| Country | Slovenia |
Client |
Ljubljana Tourism |
| Production Company |
Ekstrem d.o.o. |
| Agency | N/A |
Goals of the film
Given that sport is one of the key factors for visitors’ decision to visit a chosen destination and video is one of the most popular media formats, we wanted to raise awareness of the numerous unique sports events in Ljubljana, increase the share of domestic and foreign visitors who visit Ljubljana for its active holiday offer, and promote unique experiences designed for the expectations and demands of the modern visitors.
Target Group
We wanted to addres lovers of sports and leisure activities – that is, domestic and foreign visitors who visit Ljubljana for its active holiday offer. Secundary target group are younger generations of visitors that are seeking outstanding and unique experiences when travelling abroad.
