Glimpses of Georgia
WATCH THE VIDEO
TOURISM DESTINATIONS COUNTRIES Series
Glimpses of Georgia was structured and distributed in three waves, each one featuring a video and a companion article alongside it, to offer both accessibility and depth. Using insights from Bloomberg Media’s travel survey, the Studios team identified which themes and activities would resonate most with its audience — from city breaks to cultural- and nature-based experiences — to build the campaign around. The campaign brought to life why Georgia should be at the top of any travel wish list.
|Georgia National Tourism Administration|
|Bloomberg Media Studios|
Goals of the film
In the wake of the Covid-19 pandemic, countries were struggling to get back into the tourism game. The brief from Georgia’s National Tourism Administration asked Bloomberg Media Studios to avoid dwelling on the heritage and history of the country, but instead convey a modern, adventurous side. The client wanted to make the point that the country offers a thriving contemporary urban culture, as well as mesmerizing natural landscapes and adventures, which make Georgia the complete destination.
Bloomberg is well respected globally for its expertise and knowledge in creating incisive, compelling content for an affluent, globally aware audience, which is why the Georgia National Tourism Administration came directly to Bloomberg Media Studios for a partnership on this project. The goal was to tap into the audience of affluent, high net wealth individuals who visit Bloomberg . Individuals who want something off the beaten trail and exciting.