2023
Go Türkiye. Regions (Series)
WATCH THE VIDEO
TOURISM DESTINATIONS REGIONS Series
Synopsis
With all its components, Türkiye is a colorful brand that embodies diversity and contrasts such as modern and ethnic, peace and entertainment, calmness and excitement. It is a brand that once experienced, is desired to be experienced again and explored further.
| Country | TURKIYE |
Client |
Türkiye Tourism Promotion and Development Agency |
| Production Company |
SWEET SOUR PRODUCTION |
| Agency | FCB ART GROUP |
Goals of the film
With all its components, Türkiye is a colorful brand that embodies diversity and contrasts such as modern and ethnic, peace and entertainment, calmness and excitement. It is a brand that once experienced, is desired to be experienced again and explored further.
Target Group
Main target group for Türkiye is fairly large, so our destination brands have segmentation strategy behind for reaching maximum number of travelers. Main target groups used are;
• Experienced travelers aged 50+ with financial stability and more leisure time
• Culture vultures seek cultural experiences in destinations
• Young experience-seekers are passionate about immersive travel
• Beach resort travelers seek relaxation and amenities
• Active beach travelers enjoy beach time and active pursuits
• Sustainable travelers interested in reducing environmental impact
