2024
Hakka Reunites Us Once More
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TOURISM PRODUCTS Promotional film
Synopsis
Hakka, is more than just a Chinese ethnic group, but also a spirit represents both welcoming and unyielding. Hakka people are distributed every city and nation, their culture and characteristic held them together no matter the distance between them. Optimism and diligent runs in their veins, they share an unbreakable bond that unites them as a proud Hakka. Come meet at 2023 HAKKA EXPO
| Country | Taiwan |
Client |
Taoyuan City Government |
| Production Company |
Favula Inc. |
| Agency | Favula Inc. |
Goals of the film
To promote 2023 HAKKA EXPO, the world’s first exposition centering on the Hakka ethnic group and culture. After more than four hundred years on the island, Taiwan’s Hakka people still exist as a solid and unified community. We captured traditional Hakka cuisines, architectures, arts and their welcoming characteristic, aims to share their culture to the world.
Target Group
The campaign aims to position 2023 Hakka Expo as a starting point in Taiwan that brings together the unique characteristics of Hakka culture in different parts of the globe. People from all over the world are invited to visit Taoyuan, Taiwan, where they can experience the rich diversity of Hakka culture in one place.
