Insiders Guide to Riga
The promotional films series “Insider’s Guide to Riga” was created as part of a campaign to promote Riga as a city-break destination in our target markets. The task was to create a video content for Facebook that would differ from the typical destination advertising and be appealing to a younger crowd. The solution was to create 8 fictional characters that would show the different sides of the city: creative, melancholic, party and entertainement, destination for kids ets. The videos have been used in 3-part campaign on Facebook throughout 2017 and the videos have reached almost 10 million views in our target markets.
For further info please visit: https://www.liveriga.com/en/9392-insider-s-guide-to-riga/
|Goals of the film||Target Group|
City-break travelers in various age groups (from 18 – 65) from Riga’s target markets (Scandinavia, Germany, Russia, the Netherlands, Italy Estonia and Lithuania).
Raise awareness of Riga as a city break destination with things to do for people with various interests.
Riga Tourism Development Bureau