Insiders Guide to Riga

The promotional films series “Insider’s Guide to Riga” was created as part of a campaign to promote Riga as a city-break destination in our target markets. The task was to create a video content for Facebook that would differ from the typical destination advertising and be appealing to a younger crowd. The solution was to create 8 fictional characters that would show the different sides of the city: creative, melancholic, party and entertainement, destination for kids ets. The videos have been used in 3-part campaign on Facebook throughout 2017 and the videos have reached almost 10 million views in our target markets.
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Goals of the film Target Group

City-break travelers in various age groups (from 18 – 65) from Riga’s target markets (Scandinavia, Germany, Russia, the Netherlands, Italy Estonia and Lithuania).

Raise awareness of Riga as a city break destination with things to do for people with various interests.



  • Country


  • Production type


  • Client

    Riga Tourism Development Bureau

  • Production company

  • Agency

    DDB Latvia


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