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TOURISM DESTINATIONS REGIONS Promotional Film
This audio-visual creation, starring Olivia Molina, a well-known Spanish actress born in Ibiza, represents the desire to feel, enjoy and share again after all that is happening. And the best way to do it is travelling to Ibiza, the island with one thousand possibilities. The other characters are the hosts, a couple that lives on the island who shows the hospitable spirit of the islanders. The main character’s journey is a trip to the strengths of Ibiza as a tourism destination: impressive natural spaces, heritage, beaches, shopping, gastronomy, music, family, friends, amusement… Through the experiences of these characters the special magic of Ibiza, that includes many islands in one, is transmitted-The soundtrack was created by the local group Joven Dolores during the first lockdown. The lyrics are the backbone of the story.
|Ibiza Tourist Board|
|Republicana De Cine|
Goals of the film
Ibiza invites you isle-isolate you, to regain the desire to go out, to share, to travel, to enjoy, to return… when everything is over. We propose an invented concept, isle-isolated, that means all you would like to do after such a long time with lockdowns and confinements because isle-isolate is, precisely, the opposite to isolation.
The film is part of a campaign launched in Spring 2020 with a contest for homemade videos published during the first lockdown and tagging Ibiza Tourist Board (@ibizatravel). In a first step, short films were made using some images of videos that participated in the contest in order to present and consolidate the “isle-isolate” concept.
All those who love journeys, culture, nature, music, gastronomy, authenticity… lovers of what is exclusive and unique… people that want to make up for lost time after confinement. This short film will be the heart of an international campaign (5 languages) in social media and other channels. In the next future, some trailers will be created focusing in different segments (families, couples, wellness…), all of them will redirect people to www.ibiza.travel where each visitor would be able to choose their preferred end (there are 3 endings for the film).