İstanbul is the New Cool (Series)
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TOURISM DESTINATIONS CITIES Series
Our advertising series showcases the experiences of a young and stylish group of people as they discover Istanbul in a day, revealing the city’s unknown richness through the sequences of places they visit and native people they interact with.
|Türkiye Tourism Promotion and Development Agency|
|Agency||FCB ART GROUP|
Goals of the film
By positioning Istanbul as a fashion brand, turn the city into a sought-after and preferred tourism city and increase accommodation numbers compared to the pre-pandemic period.
The primary target audience is “The Culture Vultures”. The Culture Vultures are the people whose primary motive for visiting a destination is to have profound cultural experiences and connections. They want to explore the local culture, see the local sights, try the local cuisine, to meet new people.