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2023

İstanbul is the New Cool (Series)

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TOURISM DESTINATIONS CITIES Series

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Synopsis

Our advertising series showcases the experiences of a young and stylish group of people as they discover Istanbul in a day, revealing the city’s unknown richness through the sequences of places they visit and native people they interact with.

Country TURKIYE
Client
Türkiye Tourism Promotion and Development Agency
Production
Company
Polpo Production
Agency FCB ART GROUP
Goals of the film

By positioning Istanbul as a fashion brand, turn the city into a sought-after and preferred tourism city and increase accommodation numbers compared to the pre-pandemic period.

Target Group

The primary target audience is “The Culture Vultures”. The Culture Vultures are the people whose primary motive for visiting a destination is to have profound cultural experiences and connections. They want to explore the local culture, see the local sights, try the local cuisine, to meet new people.

Fax: +43 (1) 505 53 7
Mob: +43 (1) 505 53 3719
Email: [email protected]

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