2023
Kazakhstan – Like Never Before
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TOURISM DESTINATIONS COUNTRIES Commercial
Synopsis
Kazakhstan faces many stereotypes in the eyes of tourists from abroad ranging from the suffix “-stan” and ending with the infamous Borat movie. However, when tourists come here for adventures, they discover a completely different Kazakhstan, different from their expectations. The heroes of the video “Kazakhstan – like never before” – Sederik from Belgium and Anas from Qatar came to Kazakhstan this winter and visited Astana, Almaty, Turkistan, and other top locations. They were accompanied by our travel ambassador, the famous videographer Adilet Rakhmetolla. The video in its content is a logical continuation of the successful campaigns “Where are we going?”, “Travelstan”, “Kazakhstan is waiting for you”. With one difference: in the last videos, we talked about why it’s worth coming to Kazakhstan for a vacation, but in the new video, we showed the lively reactions of seasoned travelers who visited more than 100 countries. Is it possible to surprise such tourists? The answer is “Yes”, and the reason for this is Kazakhstan!
Country | Kazakhstan |
Client |
Kazakh Tourism |
Production Company |
Adilet Rakhmetolla and Constantine Kikvidze |
Agency | N/A |
Goals of the film
Kazakhstan faces many stereotypes in the eyes of tourists from abroad ranging from the suffix “-stan” and ending with the infamous Borat movie. However, when tourists come here for adventures, they discover a completely different Kazakhstan, different from their expectations. The heroes of the video “Kazakhstan – like never before” – Cederique from Belgium and Anas from Qatar came to Kazakhstan this winter and visited Astana, Almaty, Turkistan, and other top locations. They were accompanied by our travel ambassador, the famous videographer Adilet Rakhmetolla. The video in its content is a logical continuation of the successful campaigns “Where are we going?”, “Travelstan”, “Kazakhstan is waiting for you”. With one difference: in the last videos, we talked about why it’s worth coming to Kazakhstan for a vacation, but in the new video, we showed the lively reactions of seasoned travelers who visited more than 100 countries. Is it possible to surprise such tourists? The answer is “Yes”, and the reason for this is Kazakhstan!
Target Group
Europe and GCC countries