2023
Kita-Echigo Sake Tourism – The Full Experience of Japan’s Hidden Gem
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TOURISM PRODUCTS Promotional Film
Synopsis
The film starts with the question, “Have you really had sake?” It then shifts to an American couple in Japan drinking warmed amazake and conversing with a Japanese patron who happens to be in the same room.This is an area of Japan that is still very hidden (not yet well known). It’s why you can experience things that cannot be found anywhere else; it gives it a special feeling.In this film, you not only experience the sake brewery and the secrets of sake’s deliciousness, but you also discover all the highlights of the area, the unchanged nostalgic atmosphere of old Japan, and the unity of the local people. It would be a shame to come to Japan and not visit these places. Here, you can experience things you can’t in Tokyo. The final words of the protagonist, “this is such a hidden gem,” sum up the entire film.In this film, you not only experience the sake brewery and the secrets of sake’s deliciousness, but you also discover all the highlights of the area, the unchanged nostalgic atmosphere of old Japan, and the unity of the local people. It would be a shame to come to Japan and not visit these places. Here, you can experience things you can’t in Tokyo. The final words of the protagonist, “this is such a hidden gem,” sum up the entire film.In this film, you not only experience the sake brewery and the secrets of sake’s deliciousness, but you also discover all the highlights of the area, the unchanged nostalgic atmosphere of old Japan, and the unity of the local people. It would be a shame to come to Japan and not visit these places. Here, you can experience things you can’t in Tokyo. The final words of the protagonist, “this is such a hidden gem,” sum up the entire film.
Country | Japan |
Client |
Nigata Sake Lovers |
Production Company |
Tomomi Duquette |
Agency | N/A |
Goals of the film
Our goals for this project were twofold: Our first goal was to introduce the world to the sake culture of Niigata, the best hidden gem of Japan. When you visit Niigata, you not only get to experience sake production and tourism; you also get an authentic cultural experience unlike anything you can find in the typical tourist areas of Tokyo and Kyoto.
Target Group
Individuals who wish to experience authentic Japanese culture by immersing themselves in rural Japan.