Kitzbühel 365 – NEW Worlds, NEW Cosms, NEW Wonders
Creative couple with child, lives his private as well as professional fulfilled life in urban environment and treats themselves over the seasons time out in Kitzbühel to get into the here and now, to gain distance from the usual I and we without losing their identity. Gaining time, switching off, believing in dreams, being in nature, alone, as a couple, with friends, in order to transfer this time into the urban environment and to return to Kitzbühel repeatedly…following the nose.
|Goals of the film||Target Group|
A new understanding of quality in life, which spans everyday life and vacation, invites visitors on an alternating journey through Kitzbühel’s seasons. Megatrends such as individuality, new forms of family and sustainable mobility perspectives are the motives of the new tourist generation. Here lies the potential for a forward-looking link with Kitzbühel’s traditional brand core values, which are communicated via the image video.
Young elite of the knowledge society, from developed markets, primarily from urban, national and international centers, 30% upper and middle class according to Sinus Milieu: High level of education; Mindset determined by sustainable action, individuality and interested, conscious approach to work, leisure, sport, culture, nature and health; Quality before quantity; Free from constraints; Independent of trends; Creative, original lifestyle