2024
LUV fest – the Festival of Love, Art and Rambling
WATCH THE VIDEO
TOURISM PRODUCTS Promotional film
Synopsis
The video outlines experiences that Ljubljana offers as part of the newest festival of the city – LUV fest: exploring the city, museums and galleries, dancing, music, celebration of spring, and more. In the video, we emphasise creativity, urbanity, authenticity and eventfulness, and show the diverse faces of love, which is not only romantic, but also love for culture, art, heritage, research, travel and new experiences – an emotion that motivates our actions and brings meaning into our lives.
| Country | Slovenia |
Client |
Ljubljana Tourism |
| Production Company |
Bright d.o.o. |
| Agency | N/A |
Goals of the film
The festival is envisaged as a key motive for increasing tourism in February and March, which are defined as off-season months and with the greatest potential for future development. By 2027, Ljubljana will position itself as a must-visit destination even during this time. We are implementing strategic efforts to deseasonalise Ljubljana’s tourism, and aim to raise domestic and international visibility of Ljubljana as a city of culture and a creative capital for a City Break.
Target Group
UV fest is a connecting event platform at city level, with Ljubljana Tourism acting as producer. Throughout the month, locals and visitors can enjoy unique hotel and retail offers, culinary delights and, above all, a varied programme of events that appeal to different target groups; not only couples, but also families, teenagers, single people, and most notably cultural tourists.
