2024
Madwaleni River Lodge promo
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TOURISM SERVICES Promotional film
Synopsis
Babanango Game Reserve in KwaZulu-Natal proudly announced the opening of its newest ultra-luxury tented lodge, Madwaleni River Lodge, in September 2023. This addition marks the fourth and most prestigious lodge in the spectacular 20 000 hectare Big 5 Game Reserve and is perfectly positioned along the banks of the iconic White Umfolozi River. Love Africa Marketing filmed and produced a short promotional teaser video to showcase the key design, layout and architectural elements of the lodge as part of the national and international launch campaign for the lodge.
| Country | South Africa |
Client |
Babanango Game Reserve |
| Production Company |
Love Africa Marketing |
| Agency | Love Africa Marketing |
Goals of the film
To ensure a successful launch of the lodge, online and offline, a full marketing strategy was created. Part of this strategy was professional film – acknowledging the necessity and high impact that video has on communications. This promo video was produced to be a key output across digital platforms for the launch and to accompany the press release for media. The film itself focuses on the detailed elements of the lodge and the rooms without giving too much away – to pique the interest in the pre launch phase of the opening.
Target Group
The short promotional film is targeted primarily at an international audience with an LSM 8-10 focusing on the luxury travel market to South Africa. In addition, it would also serve the South African luxury travel market. Generally speaking, KZN as a destination can be overlooked, despite its impressive diversity of bush, beach and berg. Therefore, this target market could be a second/ third time visitor to South Africa with an interest in exploring further into other provinces.
