“Who’s behind the scenes? Who creates that holiday feeling? Short videos lasting 90 – 120 sec.
transform an unknown local into a film star, allowing their personality and passion for what they do to shine through and the viewer to experience the “”holiday atmosphere”” of the destination. Guests can then meet the protagonist personally when in resort.
Storytelling WITHOUT voice-over, without any explanation. A direct, full-on encounter with the audience. As a result, each film has its very own story, mood and genre.”
|Wagrain-Kleinarl Tourismus in coop. with zweihund|
Goals of the film
“The Making of “”Urlaubsgefühl”” (Holiday feeling).
Breaking conventional rules of tourism advertising.
Real people, direct encounters, no clichés, no adverts.
This series of videos provides an unadulterated view of the tourism region, presenting it as it really is and not as it should be.
Each film offers a “virtual mini-break” in the Wagrain-Kleinarl holiday region.
Change of perspective: We encounter the resort and its soul from the locals’ perspective. We discover common ground, moods, values that connect us. A personal relationship develops, a kindred spirit.”
“An urban audience in German-speaking countries which enjoys alpine winter sports (skiing, etc.) during their winter vacation. At the same time, people who can afford a (family) holiday in winter.
People who are looking for relaxation, to recharge their batteries and who prefer real, interpersonal encounters to cliché images and make-believe worlds. For the duration of their stay, people want to feel genuinely welcome and at home (keyword “”resonance tourism””).”