Mirador Torre Glòries
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TOURISM SERVICES Promotional Film
The video is a voyage of discovery to show us the Barcelona we don’t know. The protagonist of this journey is a girl and through her senses a voice-over makes us realise this unknown reality that defines the city. The starting point of the journey is presented through images that evoke different sensorial facets of Barcelona. Little by little, the Mirador Torre Glòries is interspersed among these images to end up playing a leading role. The girl visits the different spaces of the Mirador to end up in its dome, from which the visitor, as she does, will end up seeing and understanding Barcelona as never before.
|Mirador torre Glòries|
Goals of the film
To capture the attention in an attempt to seduce you and invite you to see Barcelona like never before. This seduction is through suggestive images that hint at other ways of looking at and understanding the city. The narration, aligned with the whole aesthetic tone of the exhibition, opts for an intimate and evocative language in which insinuation appeals to the public to realize the different elements that define the identity of the city.
The target audience for this video presentation of the equipment, made by the film director Steve Green and the advertising agency Tractor, is a responsible, sensitive and demanding visitor, curious and reflexive, a permanent and active consumer of the internet in its different channels, with an age range between 20 and 65 years old, from multiple geographical origins. They are expecting to see the best 360º views of Barcelona at the same time that having the possibility of going further in a personal exercise of facing the challenges of climate emergency that we have had to live and making a proposal to reimagine the cities of the future from a height of more than 125m. The video has a markedly intimate tone that captures your attention in an attempt to seduce you and invite you to see Barcelona like never before.