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TOURISM DESTINATIONS REGIONS Promotional Film
It is an icy winter night in Tyrol: an alpine and eerie mythical creature called Percht follows the trail of a little girl to a rustic ski hut. Once the Percht has entered the hut, the girl bravely confronts the monster. In the seating room, the emotionally loaded scene unfolds in a surprising way. The Percht is already known to the waitress of the restaurant.
|Tirol Werbung GmbH|
Goals of the film
It is the goal of this spot to separate Tirol from other alpine regions regarding communication and imagery. The client seeks to break free from familiar patterns as well as typical promises of tourism advertising. The substance of the spot is to transfer the special warmth of the Tyrolean hosts to the viewer. The client took a dare-approach in giving the following task: “Challenge us, present an idea that you would not normally show in a presentation to a potential new client”.
During the development of this spot we focused on addressing the Sinus-Meta-Milieu ® of performers and intellectuals in the DACH, NL, PL and UK markets. Further members of the target group are alpine-savy. This implies that they have spent at least one summer or winter holiday in an alpine region within the past three years or are planning to do so within the upcoming three years.