2024
Playful memories
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TOURISM PRODUCTS Promotional film
Synopsis
The film “Playful Memories (Your Perfect Playground)” is an inspiring story about various outdoor activities and adventures available to lovers
of nature and extreme sports in the idyllic surroundings of Istria. The story follows four different groups of people as they prepare and engage
in different activities such as climbing, kayaking, trail running and Nordic walking, exploring five locations in Istria, including Rovinj, Bale, Vrsar,
Svetvinčent and Kanfanar.
The film aims to inspire and attract those who enjoy outdoor sports, highlighting the natural beauty and adventurous spirit of Istria. Viewers
are drawn into a story that moves from rocky cliffs to peaceful beaches, from historical sites to wild nature, conveying a sense of adventure
and community among the protagonists.
The climax of the film is the meeting of all the characters in the meadow where they share their experiences and rest after a day filled with
excitement and challenges. This moment reflects the spirit of community and the variety of activities offered by this beautiful area of the
Istrian peninsula.
| Country | Croatia |
Client |
MAISTRA |
| Production Company |
Level 52 |
| Agency | N/A |
Goals of the film
“The primary objective of the film “”Playful Memories (Your Perfect Playground)”” is to showcase the variety of outdoor
activities available in the beautiful surroundings of Istria. By following four different groups of people, the film
highlights the world of climbing, kayaking, trail running, and Nordic walking. The presentations of rock climbing,
kayaking along the coast, running through the forest, and Nordic walking through historical sites bring to life the
variety of adventures available in the areas of Rovinj, Kanfanar, Vrsar, Bala, and Svetvinčent.
The film aims to convey a sense of adventure and community among nature lovers by illustrating the preparation
and experiences of the protagonists. By the end of the film, everyone meets in the meadow to share their stories and
experiences, emphasizing the communal aspect of these activities.
Additionally, the film aims to promote the innovative use of sound, known as Audio UX, in tourism marketing.
By showcasing the emerging importance of Audio UX on the global stage, the film highlights how sound can be a
Powerful tool in both physical and digital spaces.”
Target Group
“The ultimate goal of the film is to inspire and attract an audience passionate about outdoor sports, encouraging them to explore the natural beauty of Istria. To enhance this message, the film incorporates emotional and sensory elements through the use of music, sound, and narration.
This approach not only reinforces the client’s slogan, “”Your Perfect Playground,”” but also strengthens the brand identity by integrating the slogan into the film’s music and narrative. By doing so, the film aims to enhance brand recognition.
Furthermore, the film seeks to foster a sense of community engagement among nature lovers. By encouraging viewers to share their own stories and experiences, the film helps to create a sense of camaraderie and shared adventure among its audience.”
