“We do not wish to tell people about what Lapland is – we wish to share the types of experiences Lapland produces. Lapland is full of opposites that trigger inspiration and imagination;
“”Imagine having a crackling campfire warming your face while the frosty nature around is giving you a spectacle of northern lights. Or, take a moment of thrilling speed down the snowy hillside on your fatbike into total silence of vast landscape standing still. Can you imagine the sensation of ice-swimming after listening the stories of hissing stones in sauna?”””