2023
Slovenia Green
WATCH THE VIDEO
DOC (Travel & Tourism) DOC
Synopsis
The documentary film Slovenia Green presents Slovenia’s green story and, through the stories of locals, destination representatives, and tourism providers, tell viewers that Slovenia is a safe destination with a sustainable offer and unspoiled nature.
The film follows a cyclist on a Slovenia Green Gourmet Route, a cycling route created in 2021 in cooperation between the Slovenian Tourist Board and the Slovenia Green Consortium and the destinations it passes through. This route takes the cyclist among sustainable food providers in Slovenia from Ljubljana to Posočje, Goriška Brda, Vipava Valley, and Karst, and back through the capital to Sevnica, Podčetrtek, Ptuj, and Maribor. It takes place exclusively between destinations with the Slovenia Green Destination label – a label that recognizes destinations that pay particular attention to responsible tourism development and sufficiently meet the criteria of the international Green Destinations standard.
| Country | Slovenia |
Client |
Slovenian Tourist Board |
| Production Company |
Zveza Karata Film |
| Agency | N/A |
Goals of the film
The main goal of the film is to present and promote the Slovenia Green Gourmet Route, a cycling route that is globally special as it connects destinations and providers with the Slovenia Green label. The label has been given to these Slovenian destinations and providers because they are characterized by a high level of awareness of the impact of tourism on the environment and society, which is why they strive to work in a responsible way towards nature and the communities they are a part of. They are also why foreign visitors perceive Slovenia as a warm and welcoming destination and, above all, as an undiscovered and green part of Europe, offering authentic experiences in unspoiled nature.
Target Group
The group of people addressed in the video are all Slovenian and foreign visitors who are interested to know more about Slovenia and Slovenia Green Gourmet Route. The target group is also the people who are potentially interested in riding the cycling route and visiting the featured destinations and providers that are Slovenia Green label holders.
