As the video showcases, the unique advantage of Slovenian chefs is their privileged access to local ingredients. Slovenian culinary philosophy is based on the principle ‘from the garden to table’ and this is reflected in the close relationships between chefs and local producers, as well as the deep connections between Slovenian landscapes and traditional culinary experiences. Through the video, viewers will get to know the character and life of all six owners of a coveted Michelin star from Michelin’s first revelation for Slovenia (Hiša Franko, two Michelin star Restaurant, Hiša Denk, Atelje Restaurant, Vila Podvin, Dam Restaurant and Gostilna pri Lojzetu, all one Michelin star Restaurants), and explore how their relationships with local producers help define and inspire their world-class culinary creations. Chefs Ana Roš, Gregor Vračko, Jorg Zupan, Uroš Štefelin, Uroš Fakuč, and Tomaž Kavčič are all presented in the video with the opportunity for viewers to share their vision, dedicated work, passion, and love for food and the environment.
|Slovenian Tourist Board|
|Tent production house|
Goals of the film
The video offers an insight into why Slovenia is the perfect choice for a culinary adventure holiday and also explores the close connection between first-time Michelin stars awarded chefs, producers, and the natural world. A dedication to sustainability in all areas has led to Slovenia having been named European Region of Gastronomy 2021 as well as being recognized as one of Europe’s most exciting new culinary capitals.
The audience targeted with the video is dedicated and interested gastronomic tourists, along with a wider range of viewers, who are keen on sustainability and pristine nature, seek boutique experiences not only in gastronomy but throughout their whole time on holidays. Video footage is genuine and shows Slovenian top chefs in their daily routine – connecting to their local suppliers and working in their gardens to get the needed ingredients for their plates. “Garden to table” kind of gastronomy is not just a saying in Slovenia, we live it every day. We believe that the video will convince all viewers, who are looking for new, idyllic, boutique, genuine, pristine, and healthy gastronomic experiences.