The Hardest Job

Working as a tourist guide in Munich is different than in other cities in the world. The guests immediately fall in love with the so called Lebensart that makes life in Munich unique. When it comes to leave the city after a nice holiday many tourists already made friends, feel like home and refuse to depart. That’s when the hardest job – the job of a tourist guide – in Munich is demanding full power of persuasion.

Goals of the film Target Group

Present Munich as an attractive place to travel to people who haven’t been in the city up to now.

Tourists in all countries, leisure travel

  • Country


  • Production type

    Promotional Film

  • Client

    "Landeshauptstadt München, Referat für Arbeit und Wirtschaft, München Tourismus, Kommunikation"

  • Production company

    Cellador Film, Hellmann & Traub GbR

  • Agency



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