The islands that extend life
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TOURISM DESTINATIONS REGIONS Promotional Film
The longest ad in the Canary Islands Tourism’ history. An emotional 8-minute journey that invites you to make the most of the greatest asset you have: your time. Will you let it get away? Your time is your own in the best climate in the world.
|Turismo de Islas Canarias|
Goals of the film
The main communication aims were:
• to capture long-stay tourists in nine European markets (UK, Germany, Spain, France, Italy, Belgium, Norway, Sweden and the Netherlands).
• to position Canary Islands as the perfect destination for the ‘silver plus’ segment.
• to present the great diversity of the archipelago (landscapes, activities…).
• to reinforce the great differential of the Canary Islands: the best climate in the world.
The target was the ‘silver plus’ segment: people over 55s who have free time to enjoy a longer and more experiential holiday stay, at a higher cost).