rsz_1the-islands-that-extend-life
2023

The islands that extend life

WATCH THE VIDEO
TOURISM DESTINATIONS REGIONS Promotional Film

Votes: 487

Synopsis

The longest ad in the Canary Islands Tourism’ history. An emotional 8-minute journey that invites you to make the most of the greatest asset you have: your time. Will you let it get away? Your time is your own in the best climate in the world.

Country Spain
Client
Turismo de Islas Canarias
Production
Company
Proximity España
Agency Proximity España
Goals of the film

The main communication aims were:
• to capture long-stay tourists in nine European markets (UK, Germany, Spain, France, Italy, Belgium, Norway, Sweden and the Netherlands).
• to position Canary Islands as the perfect destination for the ‘silver plus’ segment.
• to present the great diversity of the archipelago (landscapes, activities…).
• to reinforce the great differential of the Canary Islands: the best climate in the world.

Target Group

The target was the ‘silver plus’ segment: people over 55s who have free time to enjoy a longer and more experiential holiday stay, at a higher cost).

Fax: +43 (1) 505 53 7
Mob: +43 (1) 505 53 3719
Email: [email protected]

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