Vilnius: amazing wherever you think it is
“Statistically, less than 5% of Western Europeans know where Vilnius is, which is a somewhat of a nightmare for a city that wants to increase its appeal as a touristic destination. But what if, instead of trying to hide this fact, we actually make it the centre of our entire campaign?
We decided to go to Western Europe and ask people on the street if they know where Vilnius is. And, instead of correcting their wrong answers, we decided to play along. Because even if only a few people know where Vilnius is, that doesn’t make it a less amazing city.”
|Goals of the film||Target Group|
“We needed to win awareness for Vilnius, to make people have this city as their top of mind over other known destinations.
Western Europeans from 25 to 35 years old who like to travel and discover new places.
Bechtle & Milzarajs