What makes an extraordinary story #InAbuDhabi?

This promotional film was created to highlight different extraordinary stories that can be experienced #InAbuDhabi with a taste of exceptional culture, thrilling experiences and memorable celebrations.

Goals of the film Target Group

Increase overall awareness and Interest across 5 key markets; UK, Germany, USA, India and China by 25%; Increase awareness amongst 18-34 years olds across all markets to 10%; Increase search terms for Abu Dhabi tourism and related terms by 50% across both desktop and mobile. Engagement with #InAbuDhabi; Increase passenger numbers to Abu Dhabi across all 5 key markets and GCC by at least 10% each

Bleisure {extending a business trip} | Family Fun {entertainment for all ages} | Fly&Flop {relaxation-seekers} | Sightseekers and Culture Vultures {curious travelers looking to explore and discover} | Luxury Lovers {looking for luxury and comfort} | Active Adventurers {active holidays}

 

 

  • Country

    United Arab Emirates

  • Production type

    Promotional Film

  • Client

    Department of Culture and Tourism – Abu Dhabi

  • Production company

    Boomtown Productions

  • Agency

    M&C Saatchi Abu Dhabi

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