What makes an extraordinary story #InAbuDhabi?

Country | United Arab Emirates
Production Type | Promotional Film
Client | Department of Culture and Tourism – Abu Dhabi
Production Company | Boomtown Productions
Agency | M&C Saatchi Abu Dhabi

CIFFT Ranking List

49th PLACE | 10 POINTS

#WBTF: 1 Votes

SYNOPSIS

This promotional film was created to highlight different extraordinary stories that can be experienced #InAbuDhabi with a taste of exceptional culture, thrilling experiences and memorable celebrations.

GOALS OF THE FILM

Increase overall awareness and Interest across 5 key markets; UK, Germany, USA, India and China by 25%; Increase awareness amongst 18-34 years olds across all markets to 10%; Increase search terms for Abu Dhabi tourism and related terms by 50% across both desktop and mobile. Engagement with #InAbuDhabi; Increase passenger numbers to Abu Dhabi across all 5 key markets and GCC by at least 10% each

TARGET GROUP

Bleisure {extending a business trip} | Family Fun {entertainment for all ages} | Fly&Flop {relaxation-seekers} | Sightseekers and Culture Vultures {curious travelers looking to explore and discover} | Luxury Lovers {looking for luxury and comfort} | Active Adventurers {active holidays}

Stills

Photos available soon.
Endorsed by
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