Alto Adige, the heart of the Dolomites, is the land with the most extreme vineyards in the world. Only the most courageous winegrowers manage to grow wine grapes in this area. The wine grows on the steepest slopes, in the most fertile soil and despite the stormy weather of the alps. If you don’t believe us, the famous mountaineer Reinhold Messner will prove you wrong.
|Goals of the film||Target Group|
The strategy behind the film is to grab the attention of the viewer with exaggerated images. We show the processes for making Alto Adige wine, but exaggerate them on purpose so that the viewer never knows exactly how much of it is true. At the end, we resolve it with the extreme, famous mountaineer Reinhold Messner, who speaks directly to the viewer and tells him that he can only find out the truth himself. The best way is to visit Alto Adige, experience these incredible vineyards and try the world-class wines they produce.
Key Demographics: 50 % women and 50% men over 30 years old Key Psychographics: College-educated, quality-conscious, experience-oriented, open-minded. Interested in traveling to wine destinations.
Consorzio Vini Alto Adige
Bocek Visual Storytelling