world_paella-day
2022

World Paella Day

WATCH THE VIDEO
TOURISM PRODUCTS Promotional Film
Synopsis

The International Paella Day is a recognition of the most universal dish of Valencia’s gastronomy. A day in which Valencians share our great dish with the rest of the world to celebrate, beyond recipes and ingredients, the internationality of paella. A meal of humble Valencian origin that has crossed all borders. With eight million annual searches on the internet, which makes it the fourth most important dish on the planet.

Country Spain
Client
VISIT VALÈNCIA
Production
Company
Vessmedia
Agency La mujer del presidente
Goals of the film

Our goals with this video is presenting the right way of cooking the original valencian paella, one of the most international dishes. We try to put in value our tradition, our products that grows just a few minutes of the city center. We want to share our gastromomy worldwide by a world cup.

Target Group

The audience goes from valencian chefs till international ones that participates in the World Paella Day.

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