You Know Why (Director’s Cut)

Country | Germany
Production Type | Promotional Film
Client | Ironman 70.3 Zell am See - Kaprun
Production Company | Marko Roth
Agency | NA

6th PLACE | 25 POINTS

SYNOPSIS

“The commercial “”You know why”” accompanies the professional athlete Georg Horner during his preparation for the Ironman 70.3 in Zell am See – Kaprun.
Through emotional and scenic shots of his training in the middle of the alpine landscape of Zell am See – Kaprun other athletes get motivated to participate in the Ironman 70.3. The theme of the teaser film questions the reason for hard and painful training. At the same time, however, the answer is given by visual storytelling.”

GOALS OF THE FILM

The goal is not only to advertise the Ironman 70.3 by means of a “Motivational Sport Video”, but also to emphasize the region of Zell am See – Kaprun at the same time.

TARGET GROUP

Triathlon and outdoor athletes, adventurer and mountain lovers.

Stills

Endorsed by
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