2024
Croatia
Client: MAISTRA
Produced by: Level 52
Agency:
Category: Tourism Products
Entry Type: Promotional Video
The film *"Playful Memories (Your Perfect Playground)"* showcases outdoor adventures in Istria, following four groups engaging in climbing, kayaking, trail running, and Nordic walking across stunning locations like Rovinj, Bale, and Vrsar. It highlights the beauty and adventurous spirit of Istria, drawing viewers through its diverse landscapes. The story ends with the groups meeting in a meadow, sharing experiences and reflecting the sense of community and excitement this region offers.
The film *"Playful Memories (Your Perfect Playground)"* highlights outdoor activities in Istria, following groups climbing, kayaking, running, and Nordic walking in places like Rovinj and Vrsar. It emphasizes adventure and community, ending with everyone sharing their experiences. The film also promotes the innovative use of Audio UX, showing how sound can be a powerful tool in tourism marketing, both in physical and digital spaces.
The film's goal is to inspire and attract outdoor sports enthusiasts, encouraging them to explore Istria's natural beauty. It uses emotional and sensory elements, such as music, sound, and narration, to amplify this message. By reinforcing the slogan "Your Perfect Playground," the film strengthens brand identity and recognition. Additionally, it fosters community engagement among nature lovers, inviting viewers to share their own stories and experiences, creating a sense of shared adventure.